2007 국립아시아문화전당-어린이지식문화원 운영조직화사업
어린이지식문화원 운영방안 설계 연구 최종보고서

2008.8.
(주)CTL네트웍스

 

 

- 목 차 - 

I. 연구의개요 ················································································································· 1
⑴ 연구의 배경 및 목적 ································································································· 1
⑵ 연구의 방법 및 범위 ································································································· 3
II. 에듀컬처(Edu-culture)의 성장 ········································································· 5
⑴ 에듀컬처 개념의 시대적 요구 ··················································································· 5
1. 교육 현황 분석 ······································································································· 5
2. 현황 개선을 위한 시도 ··························································································· 6
⑵ 에듀컬처 개념 정의 ·································································································· 7
1. 유사개념 비교 ········································································································ 7
2. 에듀컬처 개념 정립 ····························································································· 11
III. 어린이지식문화원 위상정의 ············································································· 17
⑴ 어린이지식문화원의 비전 ······················································································· 17
⑵ 어린이지식문화원의 위상 ······················································································· 19
1. 어린이지식문화원 성격 ······················································································ 19
2. 어린이지식문화원 기본방향 ················································································ 20
⑶ 어린이지식문화원의 기능 및 역할 ········································································· 24
1. 에듀컬처콘텐츠 기획․개발․유통의 역할 ······························································· 24
2. 어린이지식문화원의 역할 ···················································································· 25
3. 전당의 시너지 효과 창출 ····················································································· 26
⑷ 어린이지식문화원 SWOT 분석 ··············································································· 27
1. SWOT 분석 ·········································································································· 27
2. 계획과제 ·············································································································· 31
⑸ 어린이지식문화원 발전 전략 ·················································································· 34
1. 통합서비스 공간으로 발전 ·················································································· 35
2. 콘텐츠의 안정적 보급 ·························································································· 35
3. 다양한 인력․기관과의 네트워크 구축 ·································································· 36
IV. 어린이지식문화원 사업 추진 방안 ·································································· 37
⑴ 어린이지식문화원 사업 추진 절차 ········································································· 37
⑵ 어린이지식문화원 사업 추진 방식 ········································································· 38
1. 자체개발형 사업 추진 ·························································································· 38
2. 위탁형 사업 추진 ································································································· 41
⑴ 종합 분석 ················································································································ 51
V. 어린이지식문화원 운영방안 ·················································································· 53
⑴ 어린이지식문화원의 운영방향 및 콘텐츠 ······························································· 53
1. 기본 운영방향 ······································································································ 53
2. 에듀컬쳐 콘텐츠 ·································································································· 54
⑴ 비즈니스 모델 ········································································································· 56
1. 비즈니스 모델 분석 개요 ····················································································· 56
2. 기존 비즈니스 모델 분석 ····················································································· 58
3. 비즈니스 모델 추진방향 ······················································································ 62
⑵ 어린이지식문화원 이용수요 추정 ··········································································· 65
1. 기본전제 ·············································································································· 65
2. 이용수요 대상층의 정의 ······················································································ 66
3. 이용수요 추정 ······································································································ 68
⑶ 마케팅 전략 수립 ···································································································· 72
1. 마케팅 목표 및 전략 방향 ···················································································· 72
2. 지식문화원 마케팅 믹스(4P MIX) ········································································ 73
3. 어린이지식문화원 마케팅 추진전략 ···································································· 86
⑷ 어린이지식문화원 운영조직 구성 ··········································································· 91
1. 운영체계 구성 방향 및 원칙 ················································································ 91
2. 운영조직 구성 ······································································································ 93
⑸ 어린이지식문화원 중기 사업 추진계획 ································································ 104
1. 어린이지식문화원 중기 사업 추진 방향 ···························································· 105
2. 운영기반 구축사업 ···························································································· 107
3. 개관준비사업 ····································································································· 110
4. 특성화 사업 ······································································································· 114
5. 연도별 소요 예산 추정 ······················································································ 116
VI. 에듀컬쳐 콘텐츠별 공간설계 ··········································································· 117
⑴ 콘텐츠 공간구성별 개요 ······················································································· 117
1. 콘텐츠별 기본공간설계 ····················································································· 117
2. 콘텐츠별 구성개요 ···························································································· 118
⑵ 콘텐츠 공간구성별 수용력 ··················································································· 127
1. 각 실별 면적 ····································································································· 127
2. 어린이지식문화원 공간 구성별 수용인원 ························································· 127
⑶ 어린이지식문화원 공간설계 ················································································· 132
1. 어린이 박물관 전시공간 개요 ············································································ 132
2. 상설전시실 ······································································································· 133
3. 기획전시실 ········································································································ 138
4. 에듀컬쳐콘텐츠 개발센터 ·················································································· 139
Ⅶ. 유사기관 운영사례 ································································································· 141
⑴ 벤치마킹 조사 방법 ······························································································ 141
1. 조사방법 기준 ···································································································· 141
2. 벤치마킹 조사 방법론 ························································································ 142
⑵ 유사기관 사례조사 ······························································································· 143
1. ART+COM 벤치마킹 ························································································· 143
2. 보스턴 어린이 박물관 ························································································ 153
3. 트로펜 박물관 ···································································································· 160
4. 산호세(San Jose) 어린이 박물관 ····································································· 166
5. 마이애미 어린이박물관 (Miami Children\'s Museum MCM) ····························· 172
6. 日本科学未来館(Miraikan) ················································································· 182

참고문헌 ······················································································································· 187
용어정리 ······················································································································· 191